At present, for Chinese brands, in the process of going global, a constant theme is the "localization" challenge they face in each market to understand the importance of subtle differences among different consumer groups. On September 17, KPMG and Facebook jointly launched the "Top 50 leading brands in China's seagoing industry" and the "White Paper of China's leading brands in the seagoing industry in 2019", and Kunlun Wanwei Group once again ranked among the top 50 Chinese seagoing brands. KPMG China and Facebook commissioned Intuit Research to conduct global surveys to determine market trends and consumers'general awareness of Chinese brands in emerging and mature markets. 145 brands were selected and evaluated in games, consumer goods, e-commerce, mobile applications and consumer services. Such as the performance of market segments. The survey includes Germany, India and the United States.